Phil Brown - Writer

TheDMTip

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These are 140-character swipes at defining a key pointer in effective direct marketing.          

If however, you want something more comprehensive, you really want to browse the  RR Donnelley Direct Marketing Tip of the Day - STRATEGY . 68 Great ideas in this digital book on direct marketing strategy will keep you flipping pages for the next installment.

Direct mail success is founded on four tactics.                                                                       Take a look at these tips from RR Donnelley:

LIST  47 gems to leverage what you know about your customer.
OFFER 46 ways to tailor the deal, and add the right incentive to respond now.
FORMAT 56 secrets to deliver your message, and get a secure, accurate reply.  
COPY 57 ways to convert thoughts and feelings to action!

Enjoy!

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