Brochures, Sales and Product Collateral
"Do you have a brochure for that?"
"Can you send me something in writing?"
"I need something to show my boss."
Potential buyers need proof and reinforcement in their decision-making process. A well- built sales story packaged in a readable format will inform and captivate, as well as involve and motivate a reader to act. It will also be consistent in branding rules, value definitions, tone and manner. Best of all, it speaks in your behalf when you aren't present.
I provide brochure and collateral services including:
- creative brief outlining targeting, consumer interest, value proposition and competitive positioning;
- headlines, copy platform and thumbnails suitable for your graphics team;
- full copy, including testimonials, annotations and sources.
Consider your brochures as an extension of your selling effort. Let me help you improve their effect on your sales calls, call-ins, direct mail, and take-ones.
Contact me now, email@example.com